This subject develops knowledge and skills regarding current tourism and hospitality practices, specifically about destinations and visitors. By reflecting on the industry and academic approach, the subject aims to present that tourist and visitor management in a destination is an interdependent strategic function underpinning a sustainable destination's successful longevity. In this subject, students will examine the planning and development of a tourism destination, the challenges associated with managing visitors' expectations and experiences, and the associated macro challenges. In addition, students will critically evaluate the processes and techniques used to manage destinations and visitors that achieve sustainable development. The subject will also focus on democratisation in light of emerging economies that have an unmistakable impact on the way Destination Management Organisations operate in the global context of Tourism and Hospitality.