MBA671 Strategic Value of Analytics This subject examines current trends in data skills, careers and software as well as the process of embedding a data-driven culture into an organisation from the perspective of a business leader. Students will cover the data analytics project life cycle, as well as more-current analytics roles, software and capabilities. They will also evaluate how to integrate human capital resources, machine learning capability and software infrastructures to create a data-driven culture and be introduced to change management techniques. Finally, the subject will explore the leadership initiatives involved in mobilising human resources, fostering innovation and collaboration as well as creating codes around data governance and ethics.