BUS104 Economics This subject is a standard introductory economics subject covering key microeconomic and macroeconomic principles such as demand and supply, market structure, GDP, inflation, unemployment and fiscal and monetary policy. The aim of the subject is to provide students with economic literacy skills required by professionals, especially those in business, management and commerce. The subject provides opportunities to develop an understanding of the key principles, theories and models through their application to everyday economic problems and real-world case studies.