MKT200 Marketing Principles This subject offers an overview and introduction into the field of marketing whilst positioning marketing in an organisational context. It also informs the non-marketer of ways to interact with marketing as an organisational member. The aim is to develop a strong understanding of the fundamental marketing concepts and practical tools employed by marketers to plan, implement and evaluate marketing activities. The subject is based on both the theory and practice of marketing and, by using the learning materials and undertaking the assessment tasks, students will be able to apply theoretical learning to real-world cases.