This subject introduces the concept of innovation and its relationship to entrepreneurship and intrapreneurship. Students will understand the process of bringing innovation into an organisation as well as understanding how organisational vision, structure and attitude to change, which determines the dynamics of innovative companies, new or established. Students will gain the skills to analyse potential business opportunities that arise from a global perspective and then successfully identify, develop and utilise the process to commercialise new products and services. Finally, students will be able to develop a compelling business case and then articulate that case to an audience.