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Overview

The Bachelor of Business (Marketing) is ideal if you wish to embark on a career as a marketing professional. You will be equipped with the foundational knowledge and practices within the increasingly strategic, diverse and evolving field of marketing. You will acquire workplace skills in research, problem-solving, innovation, optimisation and strategy.

 

Locations

Adelaide / Melbourne / Sydney
 
Course structure
Course Structure Diagram Bachelor of Business (Marketing)
Course subjects
Code
Units
More information

Core Subjects
BUS101
Business Communication
Prerequisite: Nil
BUS103
Introduction to Accounting
Prerequisite: Nil
BUS104
Economics
Prerequisite: Nil
BUS107
Commercial Law
Prerequisite: Nil
BUS109
Skills for Numerical Analysis
Prerequisite: Nil

Elective Subjects
BUS105
Introduction to Business Analytics
Prerequisite: Nil
BUS110
Skills for Advanced Business English
Prerequisite: Nil
BUS111
Skills for Academic Success
Prerequisite: Nil
Code
Units
Prerequisite
More information

Core Subjects
BUS101 Business Communication Nil
BUS103 Introduction to Accounting Nil
BUS104 Economics Nil
BUS107 Commercial Law Nil
BUS109 Skills for Numerical Analysis Nil
BUS105 Introduction to Business Analytics Nil
BUS110 Skills for Advanced Business English Nil
BUS111 Skills for Academic Success Nil
Code
Units
More information

Core Subjects
MKT200
Marketing Principles
Prerequisite: BUS101 or TEC01
MKT201
Integrated Marketing Communications
Prerequisite: MKT200
MKT203
Services Marketing
Prerequisite: MKT200
MKT204
Omnichannel Marketing
Prerequisite: MKT200
MKT205
Consumer Behaviour
Prerequisite: MKT200
MAN202
Governance, Ethics and Sustainability
Prerequisite: BUS101 or TEC101

Elective Subjects
ACC201
Financial Accounting
Prerequisite: BUS103
ACC202
Accounting Information Systems
Prerequisite: BUS103
ACC203
Advanced Financial Accounting
Prerequisite: ACC201
ACC205
Management Accounting
Prerequisite: BUS103
BUS201
Skills for Workplace Success
Prerequisite: BUS101 or TEC101
BUS208
Quantitative Analysis
Prerequisite: BUS109
FIN201
Financial Institutions and Markets
Prerequisite: BUS109
FIN203
Corporate Finance
Prerequisite: BUS109
HAT201
The Hospitality and Tourism System
Prerequisite: BUS101 or TEC101
HAT206
Food and Beverage Operations
Prerequisite: HAT201
HAT207
Technology and Innovation in Hospitality and Tourism
Prerequisite: HAT201
HAT208
Accommodation Operations
Prerequisite: HAT201
LAW204
Corporations Law
Prerequisite: BUS107
MAN200
Introduction to Management
Prerequisite: BUS101 or TEC101
MAN201
Organising People at Work
Prerequisite: BUS101 or TEC101
MAN204
Managing Projects
Prerequisite: BUS101 or TEC101
MAN205
Managing Operations
Prerequisite: BUS101 or TEC101
MAN206
People and Culture
Prerequisite: BUS101 or TEC101
Code
Units
Prerequisite
More information

Core Subjects
MKT200 Marketing Principles BUS101 or TEC01
MKT201 Integrated Marketing Communications MKT200
MKT203 Services Marketing MKT200
MKT204 Omnichannel Marketing MKT200
MKT205 Consumer Behaviour MKT200
MAN202 Governance, Ethics and Sustainability BUS101 or TEC101
ACC201 Financial Accounting BUS103
ACC202 Accounting Information Systems BUS103
ACC203 Advanced Financial Accounting ACC201
ACC205 Management Accounting BUS103
BUS201 Skills for Workplace Success BUS101 or TEC101
BUS208 Quantitative Analysis BUS109
FIN201 Financial Institutions and Markets BUS109
FIN203 Corporate Finance BUS109
HAT201 The Hospitality and Tourism System BUS101 or TEC101
HAT206 Food and Beverage Operations HAT201
HAT207 Technology and Innovation in Hospitality and Tourism HAT201
HAT208 Accommodation Operations HAT201
LAW204 Corporations Law BUS107
MAN200 Introduction to Management BUS101 or TEC101
MAN201 Organising People at Work BUS101 or TEC101
MAN204 Managing Projects BUS101 or TEC101
MAN205 Managing Operations BUS101 or TEC101
MAN206 People and Culture BUS101 or TEC101
Code
Units
More information

Core Subjects
MKT302
Digital Marketing
Prerequisite: MKT200
MKT303
International Marketing
Prerequisite: MKT200
MKT304
Strategic Marketing
Prerequisite: MKT200
MKT306
Market Research and Analytics
Prerequisite: MKT200

Elective Subjects
ACC301
Contemporary Issues in Accounting
Prerequisite: BUS103
ACC302
Auditing and Assurance
Prerequisite: ACC201
ACC303
Financial Reporting
Prerequisite: ACC203
ACC304
Taxation Law
Prerequisite: ACC201
ACC305
Strategic Management Accounting
Prerequisite: BUS103
BUS307
Internship 1
Prerequisite: BUS201
BUS308
Internship 2
Prerequisite: BUS307
HAT301
Event Management
Prerequisite: HAT201
HAT304
Emerging Issues in Hospitality and Tourism
Prerequisite: HAT201
HAT305
Gaming and Entertainment Management
Prerequisite: HAT201
HAT306
Professional Practice in Hospitality and Tourism
Prerequisite: HAT201
MAN302
Dynamic Strategy
Prerequisite: MAN200
MAN303
Entrepreneurship, Creativity and Innovation
Prerequisite: MAN200
MAN304
Management in Global Business
Prerequisite: MAN200
MAN305
Managing Change
Prerequisite: MAN200
Code
Units
Prerequisite
More information

Core Subjects
MKT302 Digital Marketing MKT200
MKT303 International Marketing MKT200
MKT304 Strategic Marketing MKT200
MKT306 Market Research and Analytics MKT200
ACC301 Contemporary Issues in Accounting BUS103
ACC302 Auditing and Assurance ACC201
ACC303 Financial Reporting ACC203
ACC304 Taxation Law ACC201
ACC305 Strategic Management Accounting BUS103
BUS307 Internship 1 BUS201
BUS308 Internship 2 BUS307
HAT301 Event Management HAT201
HAT304 Emerging Issues in Hospitality and Tourism HAT201
HAT305 Gaming and Entertainment Management HAT201
HAT306 Professional Practice in Hospitality and Tourism HAT201
MAN302 Dynamic Strategy MAN200
MAN303 Entrepreneurship, Creativity and Innovation MAN200
MAN304 Management in Global Business MAN200
MAN305 Managing Change MAN200
Course Learning Outcomes

Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn how to:

  • Use theoretical knowledge, technical competency and critical judgement to analyse marketing problems
  • Demonstrate an understanding of sustainable, ethical and legal practices throughout the various marketing processes
  • Source, analyse and synthesise a variety of data to support evidence-based marketing decisions
  • Generate and effectively communicate innovative marketing solutions and ideas to solve business problems

Entry requirements

All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.

International entry requirements >

Domestic entry requirements >

English entry requirements >

Recognition of prior learning (RPL)

Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.

Recognition of prior learning form (PDF) >

Download the Admissions Information for Bachelor of Business (Marketing)

Career Outcomes

Career Outcome Video Left Image
minh tuan hoang thomas testimonial video left

> Public relations

> Advertising

> Events management

> E-Commerce

> Digital marketing

Career Outcome Video Right Image
minh tuan hoang thomas testimonial video thumbnail
Career Outcome Video Right Video
Testimonial - Minh Tuan Hoang (Thomas) - Bachelor of Business (Marketing)
Wed, 12/04/2019 - 23:03
hS92xFVd

Fees and scholarships

Find out more about tuition fees and other expenses for our undergraduate and postgraduate courses.

International fees >

Domestic fees >

There are also scholarships you may be eligible for to help support your study and living costs.

Scholarships >

How to apply

Are you an International Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport
  • High school certificates and transcripts
  • English proficiency documents e.g. IELTS test certificate or equivalent (if applicable)
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4

To proceed with your enrolment, you will need to:

  • Login to online Applicant Portal
  • Submit the evidence required to meet the condition(s) outlined in the Offer (if applicable)
  • Carefully read your offer including Terms and Conditions
  • Accept the Offer and complete the payment in the Applicant Portal
STEP 5
Once you receive your electronic Confirmation of Enrolment (eCoE) from us you can proceed to apply for an Australian student visa.
Are you a Domestic Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport or birth certificate and photo ID (licence)
  • High school certificates and transcripts
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4

To proceed with your enrolment, you will need to:

  • Login to online Applicant Portal
  • Submit the evidence required to meet the condition(s) outlined in the Offer (if applicable)
  • Carefully read your offer including Terms and Conditions
  • Accept the Offer and complete the payment in the Applicant Portal
As an Australian citizen wanting to enrol in a Kaplan Business School course, you may be eligible for FEE-HELP. For further information visit www.studyassist.gov.au Apply Now