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Overview

The Master of Business Administration (MBA) is widely regarded as the preferred qualification for professionals wanting to pursue a career in strategic management. In this specialisation (Digital Management) you will master how digital information can be used, created and ultimately communicated both online and in the physical world. Know which strategies and practices an organisation needs to adopt to be digitally proficient and sustain competitive advantage.

Our MBA program has been acknowledged globally in the 2020 PIEoneer awards for its innovative and future-focused content delivery.

This course is also available online.

 

Locations

Adelaide / Brisbane / Gold Coast / Melbourne / Perth / Sydney / Online
 
Course structure
Digital Management
Course subjects
Code
Units
More information

Core Subjects
MBA401
People, Culture and Contemporary Leadership
Prerequisite: Nil
MBA402
Governance, Ethics and Sustainability
Prerequisite: Nil
MBA403
Financial and Economic Interpretation and Communication
Prerequisite: Nil
MBA404
Consumer Behaviour and Marketing Psychology
Prerequisite: Nil
Code
Units
Prerequisite
More information

Core Subjects
MBA401 People, Culture and Contemporary Leadership Nil
MBA402 Governance, Ethics and Sustainability Nil
MBA403 Financial and Economic Interpretation and Communication Nil
MBA404 Consumer Behaviour and Marketing Psychology Nil
Code
Units
More information

Core Subjects
MBA502
Emotional Intelligence, Cultural Intelligence and Diversity
Prerequisite: Nil

Elective Subjects
MBA501
Dynamic Strategy and Disruptive Innovation
Prerequisite: Nil
MBA507
Internship 1
Prerequisite: Nil
MBA508
Internship 2
Prerequisite: MBA507
Code
Units
Prerequisite
More information

Core Subjects
MBA502 Emotional Intelligence, Cultural Intelligence and Diversity Nil
MBA501 Dynamic Strategy and Disruptive Innovation Nil
MBA507 Internship 1 Nil
MBA508 Internship 2 MBA507
Code
Units
More information

Core Subjects
MBA600
MBA Capstone: Strategy
Prerequisite: Must be taken in final or penultimate trimester

Directed Subjects
MBA631
Digital Marketing and Communication
Prerequisite: Nil
MBA632
Knowledge Management
Prerequisite: Nil
MBA633
Real-world Business Analytics and Management
Prerequisite: Nil

Elective Subjects
MBA601
Fundamentals of Entrepreneurship
Prerequisite: Nil
MBA602
Small Business Administration
Prerequisite: Nil
MBA603
New Venture Capital Raising
Prerequisite: Nil
MBA611
International Strategy
Prerequisite: Nil
MBA612
International Business and Finance
Prerequisite: Nil
MBA613
Organisational Change and Innovation
Prerequisite: Nil
MBA621
Healthcare Systems
Prerequisite: Nil
MBA622
Comprehensive Healthcare Strategies
Prerequisite: Nil
MBA623
Healthcare Management
Prerequisite: Nil
MBA641
Strategic Project Management
Prerequisite: Nil
MBA642
Project Initiation, Planning and Execution
Prerequisite: Nil
MBA643
Project Risk, Finance and Monitoring
Prerequisite: Nil
MBA651
Managing in Service-based Industries
Prerequisite: Nil
MBA652
Strategy and Leadership in Tourism and Hospitality
Prerequisite: Nil
MBA653
Destination and Visitor Management
Prerequisite: Nil
MBA661
Gendered Workplace Environments
Prerequisite: Nil
MBA662
Personal Growth and Empowerment
Prerequisite: Nil
MBA663
Communication, Persuasion and Influence
Prerequisite: Nil
MBA671
Strategic Value of Analytics
Prerequisite: Nil
MBA672
Data-driven Design Thinking
Prerequisite: Nil
MBA673
Business Analytics Life Cycle
Prerequisite: Nil
Code
Units
Prerequisite
More information

Core Subjects
MBA600 MBA Capstone: Strategy Must be taken in final or penultimate trimester

Directed Subjects
MBA631 Digital Marketing and Communication Nil
MBA632 Knowledge Management Nil
MBA633 Real-world Business Analytics and Management Nil
MBA601 Fundamentals of Entrepreneurship Nil
MBA602 Small Business Administration Nil
MBA603 New Venture Capital Raising Nil
MBA611 International Strategy Nil
MBA612 International Business and Finance Nil
MBA613 Organisational Change and Innovation Nil
MBA621 Healthcare Systems Nil
MBA622 Comprehensive Healthcare Strategies Nil
MBA623 Healthcare Management Nil
MBA641 Strategic Project Management Nil
MBA642 Project Initiation, Planning and Execution Nil
MBA643 Project Risk, Finance and Monitoring Nil
MBA651 Managing in Service-based Industries Nil
MBA652 Strategy and Leadership in Tourism and Hospitality Nil
MBA653 Destination and Visitor Management Nil
MBA661 Gendered Workplace Environments Nil
MBA662 Personal Growth and Empowerment Nil
MBA663 Communication, Persuasion and Influence Nil
MBA671 Strategic Value of Analytics Nil
MBA672 Data-driven Design Thinking Nil
MBA673 Business Analytics Life Cycle Nil

Students at the Gold Coast campus will choose from a limited selection of subjects for Trimester 1 2024. For more information, please commence your application through Kaplink to see the full list of available subjects.

Entry requirements

All students applying to study at Kaplan Business School must satisfy the entry requirements for the desired course.

International entry requirements >

Domestic entry requirements >

English entry requirements >

Recognition of prior learning (RPL)

Students may be eligible for credit for academic work previously completed and should apply to the School for this to be recognised as an exemption from individual subjects of study.

Recognition of prior learning form (PDF) >

Career Outcomes

Career Outcome Video Left Image
joanna barrientos testimonial video left

> Marketing consultant

> Information resources manager

> Business analyst

Career Outcome Video Description

Digital marketing is at the forefront of how modern businesses operate and has proven time and time again to be the decisive factor in how well competitors can be outmaneuvered.

A specialisation in Digital Management will position you perfectly to further innovate and drive digital change, opening additional doors that previously may have been shut.
Career Outcome Video Right Image
joanna barrientos testimonial video thumbnail
Career Outcome Video Right Video
Testimonial - Joanna Barrientos - MBA
Wed, 12/04/2019 - 23:01
hS92xFVd

Fees and scholarships

Find out more about tuition fees and other expenses for our undergraduate and postgraduate courses.

International fees >

Domestic fees >

There are also scholarships you may be eligible for to help support your study and living costs.

Scholarships >

How to apply

Are you an International Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport
  • High school certificates and transcripts
  • English proficiency documents e.g. IELTS test certificate or equivalent (if applicable)
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4

To proceed with your enrolment, you will need to:

  • Login to online Applicant Portal
  • Submit the evidence required to meet the condition(s) outlined in the Offer (if applicable)
  • Carefully read your offer including Terms and Conditions
  • Accept the Offer and complete the payment in the Applicant Portal
STEP 5
Once you receive your electronic Confirmation of Enrolment (eCoE) from us you can proceed to apply for an Australian student visa.
Are you a Domestic Student? Follow the steps below to complete your application to Kaplan Business School.
STEP 1
Complete the application form online. Enrolment terms and conditions apply.
STEP 2

Provide certified* copies of your:

  • Passport or birth certificate and photo ID (licence)
  • High school certificates and transcripts
  • Degree completion certificate and transcripts (if applicable)
  • Work experience details (if applicable)

* Please note that these documents must be certified by a Kaplan Business School representative or authorised education agent, a Public Notary or a Justice of the Peace in Australia.
STEP 3
We will notify you after receiving your application whether you have been accepted or not. If accepted, you will receive an Offer of Admission to study.
STEP 4

To proceed with your enrolment, you will need to:

  • Login to online Applicant Portal
  • Submit the evidence required to meet the condition(s) outlined in the Offer (if applicable)
  • Carefully read your offer including Terms and Conditions
  • Accept the Offer and complete the payment in the Applicant Portal
As an Australian citizen wanting to enrol in a Kaplan Business School course, you may be eligible for FEE-HELP. For further information visit www.studyassist.gov.au Apply Now